Discover Your Experiment Archetype

You think in flows, frameworks, and future-proofing. While others rush to launch, you’re mapping dependencies, setting up automations, organizing your Airtable, and tagging Notion pages for scale. You bring order to chaos, structure to vision, and process to potential.

You want things to work well—for everyone. But sometimes, your love for structure can become a shield. You might build whole workflows before testing if anyone needs them. Your clarity comes from structure, but your next chapter might need more *experimentation before execution.*

Find Your Rhythm

One rhythm that supports you is testing ideas in real-world conditions to uncover what users actually do, not just what they say.

Reduce Harm.
Expand Possibility.

At OPENHOUSE, we help you understand how you build—so you can stop working against yourself.
Through research, strategy, and small-batch experiments, we help founders reduce harm, expand possibility, and grow their businesses in ways that feel right and work.

Start Your ExperimentRead About All the Experiment Types

You move fast, test often, and love tweaking. But it’s time to test with intention.
You don’t fear the unknown—you poke at it. You’re constantly experimenting, iterating, and trying new things, and you’re happiest when you’re in motion. You’ve got that builder energy: a project here, a page there, a beta somewhere else. You move ideas out of your head and into the world quick.

Sometimes, you move too fast. You may skip over feedback, validation, or even your own reflection. Your tests are exciting, but your learning loop is short. You don’t need to slow all the way down you just need to pause long enough to learn what’s really working.

Find Your Rhythm

One rhythm that works for you is keeping momentum through short sprints with a clear, grounded focus.

Reduce Harm.
Expand Possibility.

At OPENHOUSE, we help you understand how you build—so you can stop working against yourself.
Through research, strategy, and small-batch experiments, we help founders reduce harm, expand possibility, and grow their businesses in ways that feel right and work.

Start Your ExperimentRead About All the Experiment Types

You’re a pattern-spotter. You connect the dots. But sometimes, you forget to land the plane.
You’re curious, expansive, and always collecting ideas, insights, and questions. You pull from many sources from trends, conversations, frameworks. Then remix them in ways that are fresh and inspiring. You’re the kind of founder who brings breadth and beauty to your work, constantly scanning for what’s emerging.
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Your talent for seeing everything can make it hard to choose one thing. You often feel like you’re “almost there,” but unsure how to organize your vision into something testable. You don’t need to do less what you need is structure that helps you turn your insight into a clear direction.

Find Your Rhythm

You thrive when you have structured prompts and decision trees that turn overwhelm into actionable clarity.

Reduce Harm.
Expand Possibility.

At OPENHOUSE, we help you understand how you build—so you can stop working against yourself.
Through research, strategy, and small-batch experiments, we help founders reduce harm, expand possibility, and grow their businesses in ways that feel right and work.

Start Your ExperimentRead About All the Experiment Types

You lead with presence, depth, and intentionality. You don’t do surface-level work; instead, you’re driven by meaning. You reflect deeply on your own leadership, your audience, and the systems you’re navigating. While others act fast, you act from alignment. Your clarity comes from context and emotional truth.
Your gift for sitting with complexity can become a trap. You may struggle to act when your vision feels emotionally unfinished or when you’re still seeking “the right way.” You don’t need to rush but you do need a gentle nudge to trust that testing can be part of your process, not a detour from it.

Find Your Rhythm

A rhythm that helps you build with clarity: regular check-ins that bring you back to your “why” when things get noisy

Reduce Harm.
Expand Possibility.

At OPENHOUSE, we help you understand how you build—so you can stop working against yourself.
Through research, strategy, and small-batch experiments, we help founders reduce harm, expand possibility, and grow their businesses in ways that feel right and work.

Start Your ExperimentRead About All the Experiment Types

You’re the type of founder who’s never short on vision. You can light up a room, energize a team, or see possibilities where others see problems. You don’t wait around for permission. You’re bold, fast-moving, and emotionally invested in the future you’re building.

Your speed is your superpower, BUT it can also mean you move on before things take root. You may chase multiple ideas, skip past planning, or pivot too soon. You don’t lack brilliance. You just need a container that helps your spark catch and sustain its flame.

Find Your Rhythm

You’re supported by rhythms like ready-to-use frameworks that give you a head start without stifling your creativity.

Reduce Harm.
Expand Possibility.

At OPENHOUSE, we help you understand how you build—so you can stop working against yourself.
Through research, strategy, and small-batch experiments, we help founders reduce harm, expand possibility, and grow their businesses in ways that feel right and work.

Start Your ExperimentRead About All the Experiment Types